I have conceptualized and produced tangible pieces of strategic communication work, and other writing, which you can explore below.
I have included a blog post, my strategic communications writing portfolio, my honors thesis, an integrated marketing campaign book, a podcast, and a video all produced in various courses during my undergraduate education at the University of Minnesota.
Blog Post
For this piece, I explored PR crises Lululemon has faced and how they have managed to come out on top and strengthen their brand image despite the obstacles. You can open or download the PDF for a full-page view here.
Writing Samples
This strategic communications writing portfolio demonstrates examples of writing in various strategic communications formats, following AP Style guidelines. You can open or download the full-size pdf here.
Honors Thesis;
Summa Cum Laude
Under what conditions can states hosting sports mega-events capitalize on those opportunities to increase their soft power? This work helps scholars understand more about how soft power is developed and measured, and it helps politicians understand the benefits of hosting the Olympics and how to best achieve them. I analyze the cases of Beijing 2008, Rio 2016, and Pyeongchang 2018 to determine that emerging nations must meet the conditions of organizational and infrastructural success as well as widespread and positive media coverage to amplify their desired image to the rest of the world.
Best Buy back-to-school campaign book
I worked on a semester-long integrated marketing campaign project with a team of classmates. We produced a book explaining the strategy, creative work, and media channels we decided on and selected for our campaign.
20 Questions with Team Strouse
Video
For this piece, I made a 20 Questions with Team Strouse video. Team Strouse is the USA Curling Women's U25 National Team which I compete on as I pursue my Olympic dreams. I used Adobe Premier Pro to edit and produce this video.
Podcast
For this piece, I explored some of the most interesting and unique Airbnb listings in a podcast format to practice using verbal communication to convey physical attributes. I used Adobe Audition to edit this podcast.